The Compliance Compass:
Essential Marketing, Advertising, Website + Socials Bundle + Course for Cosmetic Clinics in Australia
An advertising, website + marketing compliance pack and training course for non-surgical cosmetic procedure clinics, laser clinics, nurse practitioners, dental practitioners practising non-surgical treatments and medical aesthetics practitioners
Are you ready to advertise your cosmetic clinic with confidence in a way that’s compliant with the advertising laws?
With the new Therapeutic Goods Administration (TGA) guidance in March 2024 restricting what can be advertised to consumers of non-surgical cosmetic procedures, it’s time to stop being an emergency entrepreneur and get compliant.
Enter … The Compliance Compass: an Essential Marketing, Advertising, Website + Socials Bundle + Course for Cosmetic Clinics in Australia to help you nail your compliance.
A comprehensive online course and bundle of templates dealing with advertising + marketing laws to help your non-surgical cosmetic procedures clinic and beauty brand in Australia become, and stay, legally compliant.
We understand that navigating the complex world of law and regulations as a business owner can feel heavy and confusing at times.
The updated position by the TGA in March 2024 on the advertising of health services involving cosmetic injectables will significantly impact many businesses.
There’s an urgent need to not only understand the advertising law guidance, but also amend and update upcoming advertising campaigns, social media strategies, social media posts and website content.
There’s been a scramble by practitioners to ensure compliance, which means:
A time drain on small- to medium-sized business owners trying to understand the changes
Having to reallocate current staff to complete compliance work, hire a consultant or possibly seek legal advice.
Having to hire social media or website creators to change all of their content.
All of which can be a distraction from the focus of providing high quality medical care.
The new TGA guidance means much broader and more generic descriptions of your health services and treatments that involve cosmetic injectables.
And getting it wrong can mean hefty fines and penalties from a regulatory body such as the TGA.
You may be asking yourself these questions:
How do I communicate with my audience in a compliant way?
What can I say?
What can’t I say?
What about reviews and testimonials? And before and after photos? What about education posts?
If I get all my patients and work from my social media posts and reels, will my business stay afloat?
What if I have a podcast?
What about my business name - is it still legal/compliant?
Will I have to shut my business down if my advertising is restricted?
We completely understand these concerns.
Figuring out how to approach the new guidance and advertising laws is not easy to do on your own!
Welcome to The Compliance Compass: Your Essential Legal + Compliance Bundle for advertising and marketing your cosmetic clinic
Your complete advertising, website + marketing bundle and course for cosmetic clinic compliance.
A lot of the online compliance training available isn’t run by practising lawyers with experience in dealing with litigation, AHPRA, regulatory bodies, and various courts and tribunals, including with the experience to help you navigate and/or mitigate any proposed penalties if you attract the attention of TGA or AHPRA.
With over 20+ years as a lawyer, litigator and compliance specialist, together with expert industry business advisor and registered nurse, Suzie Hoitink, I’ve created an advertising compliance course designed specifically for clinic owners, cosmetic surgeons and nurse practitioners (or those wanting to get into this industry) to help you nail your advertising compliance.
Imagine this….
Sleeping soundly at night, without the stress and worry of whether you’re ticking the ad compliance box in your clinic and exposing yourself to fines, litigation or other penalties
Marketing and advertising on socials with ease - avoid being banned on social media platforms or tripping over AHPRA and TGA laws and regulations and receiving a hefty penalty
Doing what you genuinely love - you and your team having more time to focus on your zone of genius and not worry about your ad content
Establishing trust and transparency with customers and clients who feel safe with you and attracted to your brand and service
WHAT YOU GET in The Compliance Compass
A bundle of documents, cheat sheets and checklists drafted by an experienced commercial lawyer such as:
An advertising compliance checklist for clinics
A suggested glossary of alternate terms when you’re referring to cosmetic injectables
A compliant website checklist
A lawyer-drafted editable social media policy template to give to your team and third-party marketers
PLUS NEW BONUSES ADDED! We've supercharged The Compliance Compass with these valuable additions:
2 x photograph consent form templates (website and social media)
SMS marketing compliance checklist (covering anti-spam legislation)
AHPRA advertising guideline cheat sheet for clinics
Lawyer-drafted website terms of use and privacy policy template (customizable for your clinic and upload to your website)
PLUS 8 comprehensive video lessons which:
Explore the role and functions of AHPRA and the Therapeutic Goods Administration in relation to advertising and a breakdown of the Poisons Standard (SUSMP) and relevant Schedule 4 substances so you know what products and treatments you can and can’t advertise
Help you understand the Health Practitioner Regulation National Law (National Law) and the Therapeutic Goods Act 1989 with respect to advertising
Take a deep dive into the restrictions, guidelines and penalties for advertising regulated healthcare services, specifically for non-surgical cosmetic procedures (including an overview of the new 2024 TGA advertising restrictions for cosmetic injectables)
Teach you how to avoid misleading and deceptive conduct in advertising: section 18 of the Australian Consumer Law and understand the scope of the Australian Competition and Consumer Commission (ACCC)
Give you examples of disciplinary case studies and breach actions from TGA and APHRA as well as tips to minimise the risk of penalty so you can run a cutting-edge, compliant clinic
Plus Tips to minimise the risk of penalty so you can run a cutting-edge, compliant clinic, and more!
The templates alone would cost you thousands but we’ve wrapped it up in an advertising pack so you can customise the documents for your clinic and feel confident knowing your marketing, socials and advertising practices are compliant.
Why sign up?
One of the TGA’s Compliance Priorities for 2023-24 is to detect and disrupt unlawful advertising of unapproved and high-risk medicines and medical devices used in the wellness and beauty industries including those intended to alter the body’s performance and appearance.
The updated policy on generalised terms such as ‘anti-wrinkle injections’, ‘wrinkle-reducing injection’ and ‘dermal fillers’ is the latest in a sweep of reforms to the cosmetic surgery sector in Australia.
It’s a timely reminder that the TGA expects the advertising in the cosmetic injectable industry to comply with advertising requirements.
And one of the biggest advantages of enrolling in a course like this is that industry education is one of the TGA’s top priorities. Showing the TGA that you are educating your business about the new guidance goes a long way to minimising the risk of penalties if you happen to get it wrong.
This exclusive course is crafted to help you to navigate the new advertising regulatory landscape in the medical aesthetics industry with grace and confidence, ensuring your brand shines amidst the competition and you communicate with your prospective patients with ease.
The course + bundle includes:
Documents and templates to help you streamline compliance processes, including a social media policy template and a checklist for ad compliance in your clinic
An advertising compliance checklist for clinics
A suggested glossary of terms when you’re referring to health services involving cosmetic injectables
A compliant website checklist (so you can tick everything off your list right now!)
An editable, lawyer-drafted social media policy template to give to your team and third party marketers.
PLUS NEW BONUSES: Lawyer-drafted website terms of use and privacy policy temnplates (customisable for your clinic), photograph consent forms, and a marketing checklist covering anti-spam legislation.
8 easy to consume video trainings for your viewing pleasure in an accessible format (3 hours of content)
Access to 12 months of regulatory updates via email
Certificate of Completion, a testament to your commitment to excellence in ad compliance and a sign to the TGA and regulatory bodies you are serious about compliance and making it a priority in your business
Ready to sign up? Click here to access The Compliance Compass today.
Meet the Team
Jacqui Jubb, Founder of Legally Savvy, Partner, Litigator, Compliance Specialist
Whether you’re a start-up founder, a small clinic owner or the CEO of a large organisation, Jacqui Jubb understands you want to follow your passion, grow your business, maximise profits and serve your patients or clients. You've got the momentum, expertise and drive to make it happen. But you also need to handle the day-to-day legal complexities of running a commercial enterprise.
A Mum of three, former criminal prosecutor, defence lawyer, commercial litigator and Partner of Law Quarter, with over two decades of experience in Australia and London (and an unashamed multi-passionate!), Jacqui is an unashamed multipassionat. She previously operated her own virtual legal practice as well as a copywriting biz and is fascinated by the world of business. These experiences place her in a unique position to understand how business owners, medical practitioners, creatives, founders and businesses tick and what makes them thrive.
Throughout her career, she’s enjoyed experience working in various government agencies and has enjoyed supporting a range of businesses in private practice, from beauty businesses, dental clinics, medical clinics, doctors and pharmacies to building and construction businesses to energy retailers and solar solution companies and more. Jacqui helps her clients minimise the risk of litigation, nail their compliance and solve legal challenges as they arise so they can focus on their core business and zone of excellence.
Whether it’s compliance advice, drafting and reviewing complex contracts or representing you in litigated disputes or disciplinary hearings, Jacqui will make sure you're legally protected and running your business with clarity and confidence. Jacqui’s areas of expertise are:
- The sale/purchase of business assets
- Compliance advice and drafting policies, drafting submissions to TGA and AHPRA
- Advice on business set-up and structure, asset protection and tax planning
- Advice, advocacy and representation in complex commercial litigation and dispute matters including disciplinary heatings before medical boards and tribunals
- Drafting business contracts (Supplier Contracts, Shareholders Agreements, Reseller and Distribution Agreements, NDAs and Confidentiality Agreements)
- Intellectual property, brand reputation and defamation advice
- Employment law advice/advocacy
Suzie Hoitink RN FACN, Director at HTNK Advisory
Suzie is your go-to expert when it comes to strategic business consulting, tailored especially for nurses and doctors who are running their own aesthetic clinics.
Suzie's exceptional contributions to the cosmetic industry have earned her prestigious accolades, including the coveted Telstra Business Women’s Award and a Fellowship to the esteemed Australian College of Nursing.
In 2005, Suzie made history by becoming the first nurse in Australia to open her own clinic, Clear Complexions Clinics. What started as a small endeavor blossomed into a network of six top-tier medical skin clinics across Sydney and Canberra. This extraordinary accomplishment was powered by a skilled team of 70 professionals, including 40 doctors and nurses. The excellence of her venture captured the attention of ASX listed Vita Group Pty Ltd, leading to the acquisition of Clear Complexions in 2017.
Suzie's experience is rich and relatable, making her a valuable resource for clinic principals in the healthcare business. She's been actively involved in the industry, from shaping the ACN's Graduate Certificate of Cosmetic Nursing to providing advice to government bodies and industry peers. Her role on the Advisory Board of the Non-Surgical Symposium and as a distinguished keynote speaker at the premier cosmetic industry conferences and forums for over 20 years underscores her authority in the field.
After the successful sale of Clear Complexions, Suzie, together with her partner and husband Alex, established HTNK Advisory, providing their unique expertise to industry suppliers, larger chain clinics and individual practices. With a proven track record of empowering clinic principals across Australia and internationally to optimize their clinics performance, Suzie and Alex have become trusted allies in the industry, fostering impressive growth in revenue and profit for their clients.
What truly sets Suzie apart is her personalised mentorship approach, rooted in her own experiences. She works hands-on with clinic owners, helping to define clear goals and providing real-time assistance to navigate the intricacies of clinic ownership. If you're at the helm of your own cosmetic business, Suzie Hoitink and HTNK Advisory are here to guide you towards unlocking your clinic's utmost potential.